The relationship amongst farmers, processors, retailers and consumers is becoming unsustainable. Farmers are subjected to enormous costs. Food prices have been rising, and yet farmers have gained virtually nothing. The cost of energy is rising, as is the cost of seeds that farmers use. Consumers are often faced with poor quality and expensive food. Small family-run farms, especially in mountainous areas, are on the edge of survival. The distribution of added value is unjust in the agricultural sector. As such, the European Parliament is debating agricultural reform that is meant to come into force by early 2013. Supply chains from the farmer to the consumer are too long and too costly.

 CAP reform will include: promoting seasonal produce; encouraging domestic alternative energy sources; reducing impact on the environment; improving energy efficiency of farms; creating a mechanism to protect small farmers; increasing crop diversification; and promoting innovative food production in rural areas. 180 billion euro has been earmarked to promote agriculture and food production in the next financial framework. This will be a great opportunity for the Slovenian countryside and Slovenian farmers